Pierre Bouvard is the Chief Insights Officer for Cumulus Media and Westwood One and leads their Audio Active Group, a media and creative advisory service. Hear how his love of radio at a young age turned into a passion for market research and performance analytics that carried him through a career in media as Pierre and Chachi sit down at Benztown’s studios (via video call) for a chat! On this episode of Chachi Loves Everybody, Chachi talks to Pierre Bouvard about: 1. Growing up in the Boston suburbs and starting in radio during high school 2. The radio formats Pierre gravitates towards 3. Working at Arbitron (now Nielsen Audio) 4. The number one lesson of radio 5. His role at Coleman Insights and their role in the radio industry 6. What radio can do to build better brands 7. Working for TiVo and where they went wrong in the DVR battle 8. Why Pierre returned to radio 9. What to expect from the updates to Nielsen And more!
ABOUT THIS EPISODE'S GUEST:
Pierre Bouvard is the Chief Insights Officer for Cumulus Media and Westwood One and leads their Audio Active Group, a media and creative advisory service. Pierre works with brands and agencies to craft targeting and measurement solutions. The Audio Active Group is a full-service advisory offering media planning recommendations, creative best practices, and measurement services.
ABOUT THE PODCAST:
Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.
PEOPLE MENTIONED:
Steve Goldstein
Fred Jacobs
Brad Bedford
Eric “Gemini Prince” Hewitt
John Coleman
Harry Lyles
Jeff Smulyan
Jhani Kaye
ABOUT BENZTOWN:
Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world-class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America’s Fastest-Growing Privately Held Companies. With studios in Los Angeles, New York, London and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now, AudioLogger, Audio Architecture, Radio Merch Shop, The Rooster Show Prep, AmeriCountry, and Benztown Swag Bank. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: The Making of: A National Geographic Podcast, Run It Again, Hot Chicken and Cage-Free Conversation with Byron Kennedy, and Edelman Financial Engines’ Everyday Wealth.
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