Chachi Loves Everybody

Ep. 44 Peter Smyth

Episode Summary

Peter Smyth is a legendary leader in broadcasting and the former chairman and CEO of Greater Media. He currently sits on the board of WBUR in Boston and is president of the Hundred Club of MA. Smyth shares how his background in business and passion for people helped bring innovative ideas to the broadcast industry and his leadership advice. Special guest Jeff Smulyan also joins to discuss his friendship with Peter!

Episode Notes

EPISODE SUMMARY: Peter Smyth is a legendary leader in broadcasting and the former chairman and CEO of Greater Media. He currently sits on the board of WBUR in Boston and is president of the Hundred Club of MA. Smyth shares how his background in business and passion for people helped bring innovative ideas to the broadcast industry and his leadership advice. Special guest Jeff Smulyan also joins to discuss his friendship with Peter.

On this episode of Chachi Loves Everybody, Chachi talks to Peter Smyth about:

  1. Growing up in Tarrytown outside of NYC with a passion for radio, but being pushed towards finance by his father
  2. Learning many skills while working at Nestle, but turning down opportunities with them to pursue radio
  3. Struggling at first as an account exec at WROR in Boston before using his business acumen to secure clients
  4. Introducing innovative ideas after getting promoted to GSM and working with Celtics broadcasters during the Larry Bird and Magic Johnson era
  5. Moving back to New York to become director of sales at WOR at 29 and having to prove himself every day that he was worthy of leading at his young age
  6. Taking another job in Boston and transforming WMJX from “tragic Magic” into a highly rated station as GM
  7. His method of in-depth strategizing and planning as well as always telling the truth and keeping open communication that lead to Magic’s success
  8. Becoming the COO of Greater Media and his method of ensuring stations were live and local, grounded in community, and had great personnel
  9. Stepping in as Chairman and CEO after the passing of his friend and mentor, John Bordes, and continuing the vision of running a family company even through the recession
  10. The tough decision to sell Greater Media and his philanthropic work since then with the RAB, WBUR, and the Hundred Club of Massachusetts

And more!

ABOUT THIS EPISODE'S GUEST: Peter Smyth is recognized as a visionary and thought leader in the radio broadcasting industry. He most recently served as the Chairman and Chief Executive Officer of Greater Media, Inc., one of the nation’s leading broadcasting companies.  In this role, Smyth oversaw the operational efforts of 21 AM and FM radio stations in Boston, Charlotte, Detroit, Philadelphia and New Jersey; a group of weekly newspapers in central New Jersey; and several telecommunications towers throughout the United States.  Over the past three decades, Smyth served in a variety of capacities within Greater Media, including General Manager of WMJX-FM in Boston, Vice President of the Radio Group, and Chief Operating Officer of Greater Media, Inc. He began his career in broadcasting in 1977 as an account executive with WROR-FM in Boston and was quickly promoted to General Sales Manager, a position he held for the next five years. In 1983, RKO General, the parent company of WOR, recruited him to serve as general sales manager of its New York stations, where he directed the company’s sales operations until his departure in 1986 to work at Greater Media. Smyth helped to revolutionize the broadcasting industry by advocating for and adopting new technologies such as HD Radio and internet streaming, and by developing and incorporating innovative content to improve media communications and meet the emerging demands of the industry and its advertisers. He was named a “Giant of American Broadcasting” by the Library of American Broadcasting in 2014. Radio Ink Magazine, a leading broadcast industry publication, in 2005 and 2011, selected Smyth as “America’s Best Broadcaster.” In addition, he has been recognized as one of Radio Ink’s “40 Most Powerful People in Radio,” ranking among the top ten. In 2007, the publication named him “Radio Executive of the Year.” An active philanthropist, Smyth currently serves on the Board of Directors of New England Baptist Hospital and as president of the One Hundred Club of Massachusetts, an organization dedicated to enhancing the welfare and safety of the families of public safety officers and firefighters. He is a past member of the Board of Trustees of Emerson College and the United Way of Massachusetts. Additionally, he is a member of the Advisory Board for US Trust, Bank of America Private Wealth Management. In 2007, he received the “Humanitarian of the Year” Award from the Hundred Club of Massachusetts and the Golden Mike Award from the Broadcasters Foundation of America for exemplary service in the radio Industry. Smyth was awarded an Honorary Doctor of Commerce degree from Suffolk University in Boston in 2011 and was inducted into the Massachusetts Broadcasters Hall of Fame in 2017.

ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.

PEOPLE MENTIONED: Heidi Raphael, The Gambling Family, Joan Hamburg, Bernie Meltzer, Joe Franklin, Ed Koch, Frank Sinatra, Bob Williamson, O’Neil family, Herb McCord, Peter Bordes. John Bordes, Phil Redo, Curt Hahn, Bob Harper, Don Kelly, John Fullam, Tom Bender, Dan Mason, Bob Pittman, Buzz Knight, Caroline Beasley, Erica Farber, Margaret Low, Norman Knight, Traug Keller

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